What changed

Insights → What changed is a check of your last 18 months of revenue, run every Monday. It looks for changes worth your attention: a churn spike, a plan that’s shrinking, growth coming from fewer, larger customers. It says how sure it is, and links to the customers or chart behind each one. Findings are on every plan.

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Findings

Each finding has:

• What it found: the change, with amounts and dates. For example, “From May to September, 259 customers cancelled, taking $18,959 of MRR, against about $1,772 a month before.”
• Confidence: Clear in the data, Likely or Worth checking.
• What it might mean: possible causes to confirm. They’re suggestions, not conclusions.
• Look at: what to check first, with a link that opens the right customers or chart. For example, “Who cancelled, May – Sep” opens Customers filtered to those cancellations.

Everything the check found lists every finding, largest impact first, marked High, Medium or Low impact.

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Notes on your timeline

Add what happened when (a price change, a launch, an outage) under Notes on your timeline. Notes show as markers on your revenue charts, and next week’s check uses them to explain the numbers: a churn rise right after a price change reads differently once the price change is noted.

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On your charts

Months with a finding or a note are marked on the Overview’s revenue chart with a dashed line, and listed under the chart. Each one links back to What changed.

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Customers or your own unit

If you count shops, stores or seats, What changed keeps a report for each. Switch at the top of the page. Counted by store, a seller opening a second store is new business, not expansion.

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When it runs

Every Monday, for every workspace with a billing connection. The first check runs when you first open the page and takes a minute or two. The page always shows the latest check; nothing is calculated while you wait. You need a few months of history before there’s anything to find.